Introducing Diamond Europe's New & Exclusive UK Partners
Blue Badger Wholesale and Diamond Europe are delighted to announce a strengthening to their long-standing UK partnership. From 1st November 2023 Blue Badger Wholesale will become Diamond Europe's exclusive UK importer.
Since 1985, Diamond has been contributing to the evolution of the professional kitchen and refrigeration equipment sector. The brand's reputation and success, supported by a state-of-the-art organisation, places Diamond Europe in the TOP 5 of European distribution, with a turnover outplacing 60 million Euros. Now present in over 50 countries they focus on Diamond Europe providing a one container solution for catering and laundry equipment.
Blue Badger's Managing Director Mark Alexander has "always seen the potential that a partnership with Diamond could bring. Blue Badger aspire to be able to source our customers everything from a cream whipper to a cold room and everything in between, and the Diamond range is a key part of this strategy. They also align really well with our brand values and aspirations and are great to work with."
Alex Dini, CEO of Diamond Europe adds that "Diamond Europe is pleased to endorse the strenghtened partnership with Blue Badger. They have been a loyal Diamond partner for years and we are convinced that this step will provide real added value in offering professional kitchen equipment and refrigeration equipment within the UK market. Their excellent organisation, dealer network as well as knowledge of business and the market form the basis for a perfect partnership. We look forward to expanding this collaboration even further in the future".
This partnership follows on from Blue Badger welcoming Melanie Christ to the team. Mel is well respected within the industry having run a UK subsidiary of Diamond over the last 18 years. Operation Director Alison Harvey is "delighted that Mel decided the time was right to join our team. We have worked with her for many years and it was clear that her experience and professionalism would be a great addition to our team. Diamond have over 12,000 products within their range and her knowledge of this is invaluable".
Product quality is guaranteed, with all of Diamond products being sourced from well-renowned European manufacturers. The diversity of the range means it is possible to fit out an entire kitchen solely with Diamond branded products. Blue Badger Wholesale are able to import individual items on behalf of UK distributors but pricing will also be available for mixed customers.
Stay tuned as Blue Badger Wholesale shares more about what the Diamond brand has in store.